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How the Mobile Community Made It One to Remember

If you weren’t lucky enough to attend Mobile World Congress this year, the endless press coverage, social media barrage and dramatic product unveilings probably gave you the feeling that you missed a lot . . . and we don’t just mean a set of sore feet from walking the floor. Don’t worry because we’ve made a short video to catch you up on the most important part of last week, the interaction with the most influential and engaging people in the mobile industry.

View  more photos of our booth.
View more photos of our event at the W.

And if you missed our major release from Mobile World Congress, we announced an important integration with Apsalar to provide Mobile App Analytics to all of our app publishers. Although there is no dance music soundtrack, we highly recommend a read.

Read the Airpush/Apsalar press release HERE

When we started Airpush, we knew that we wanted to build a network that would give developers the monetization potential that’s needed to make it in the app publishing industry. Our goal was to create a network that used innovation to enable new levels of profitability so that developers could focus on making new and better products. We also wanted to give them the ability to build businesses around previously unprofitable categories such as wallpapers, themes and ringtones. We also knew that the ability to invest in new and previously unmarketable apps would benefit the entire Android ecosystem and help it to grow to its full potential. In the end, the ultimate judge of how successful we were going to be would always be the response we got from the Android developer community. Fortunately huge numbers embraced us right from the beginning.

This past week we celebrated a major milestone for Airpush as well as our developers, passing 50,000 live apps actively using our platform. This represents one of the largest Android communities that exists anywhere in the industry and is a major validation of our developer focused approach. This number, combined with the leading profitability that our network is able to offer, means that we now pay out well over 2 million dollars to our developers each and every month. Our developers have also roundly adopted our new interstitial ad unit, SmartWall, which includes patent-pending technology to automatically mediate between Rich Media, Video, AppWall, OfferWall, and more based on yield and network connection type.

This innovation plus the level of engagement we have seen has resulted in SmartWall becoming the highest performing interstitial on the market. As 2012 comes to a close we are very excited to be preparing announcements on a wide variety of game changing offers. Because the Airpush developer community continues to expand at such a fast pace, we are extremely confident that our upcoming releases will eclipse even our previous successes and that we will continue to help grow developer businesses throughout the world.

Presented by Airpush, Advertising Week and Mobile Marketing Watch, the 2012 Mobile Advertising Survey is designed to allow agencies, brands, and direct advertisers to share the strategies that have driven high campaign ROI throughout the year as well as their expansion plans for 2013. The results of this study will provide data on the degree that mobile advertising helps brands win and retain consumers when used as part of premium campaigns.

The 2012 Mobile Advertising Survey is open to professionals working in mobile advertising, mobile marketing, agencies, and brand management.  The survey will be available between December 3, 2012 and February 1st, 2013 at the following link:

At Airpush, we are very proud to have led the evolution of the mobile advertising industry at virtually every step of its development. Initially this included creating innovative new ad types that are more effective for developers and advertisers than anything that came before them. We are proud of the fact that our consumer opt-in process ensures complete user transparency as well as developer compliance with Play Store guidelines.

Our latest implementation is a huge leap forward in erasing malware from the Android™ ecosystem. The Airpush platform now contains a deep integration with leading mobile security company, Appthority, which will scan all advertiser app promotions and URLs as an additional layer of protection to our manual approval process. These new capabilities mean that we have not only set a new bar for ad network security but have made a major step forward in ensuring that Android™ users around the world will continue to have a safe and reliable mobile experience.

Read the full press release HERE.

For those of you that aren’t techies or developers, the term SDK may sound like a foreign language. However, there is a huge reason why everyone should pay close attention to the new one that we just released. SDK stands for software development kit and in plain English it’s the way that our network connects to the 40,000+ live Android apps that make up the Airpush network (the 2nd largest in the world, by the way). Our new SDK means that the capabilities of our network have just dramatically improved, and we expect to raise the bar on mobile ad performance yet again.

The new developments were the result of extensive analysis into the productivity of our network and some truly amazing innovation by our developers. As the second largest ad network for Android, our ability to test new ideas in the real world is virtually unmatched and these new changes have shown higher results than anything we have seen to date. Developers will love the simplicity and performance that this brings and advertisers will see campaign ROI that’s higher than they have every experienced, or imagined.

SmartWall – SmartWall is a new mobile ad format that dynamically optimizes between multiple sub-formats such as Rich Media, AppWall, Video, and Interstitials. This ad unit replaces static, full page banners in apps that have been a go-to for developers for years. The difference is that SmartWall powers multiple offers to the same screen and then dynamically optimizes them based on results. This means that it can generate much higher returns for both the developer and the advertiser. In the short time that it has been live, developers are already seeing $7-$10 CPMs. It’s huge and it’s only going to increase in performance.

Enhanced Push – This is a dramatic evolution of the first ad type that we launched over a year and a half ago, the Push Ad. This new capability enables the advertiser to display a 320×50 banner directly in the consumer’s notification tray. Not only does this dramatically increase the CTRs but it also makes it a truly world class branding tool, since the advertisers can upload graphics from their global marketing campaigns.

Bugsense Integration – We’ve partnered with the leading app crash analytics organization, Bugsense, to integrate their technology directly into our entire network of apps. This is great for the developer because they can now spot problems as they arise and address them in the least time possible. Advertisers will love this because now they will know that Airpush isn’t just one of the largest ad networks in the world, it’s potentially one of the most stable as well.

Compliance – And perhaps most importantly, the Airpush network fully complies with recently revised guidelines by Google. Both advertisers and developers should pay close attention to this and be happy to see the evolution that the mobile marketing industry is experiencing. Just like with any new technology, the leaders of the mobile space have been working hard to help the industry mature into one that ensures a safe, enjoyable and productive experience for consumers. Not only is this the right thing to do, it helps to lay a foundation that will enable the industry to grow for years.

Read the entire press release on the SDK 5.0 launch HERE.

Sign up for an Airpush account HERE.

Cameron V Peebles

Director of Marketing

Airpush, Inc.